Music career talk 3

Well we've covered time management and the art of rehearsal, lets talk about management. There are two kinds of management, personal and business. Today we will focus on personal management. First of all most artists think they need a manager when they don't. A few things to remember: It's better to be pursued then to solicit management. In the state of Calif. a manager's duties are to advise and guide their client. So much of what artists want from a manager they can do themselves without commissioning a percentage of their gross earnings.
Independent success (which you will read in many of my forth coming blogs) is the key to success itself.
The right manager can open amazing doors, give you opportunities that are career making and assemble a team of industry experts who can make it all happen.
With that said the wrong manager can kill a career quickly, I've seen it happen, but I won't mention any names.
What does a manager look for?? An artist who is touring (performing on a constant basis) selling product has a large following  you know the same thing record companies look for. In most cases managers work on a commission basis taking 10, 15, 20% (or more in some cases) of your entire income within the entertainment industry. If there are contacts you need to make, people you need to speak to (and no one will take your call) there are other industry people you can hire to help (music attorneys, P.R. firms, guys like me etc.). This industry runs on relationships.and track records. The music business is a small industry and everybody knows each other. Sometimes it's better to have a young, new aggressive management company behind you where you don't get lost in large stable of artists. Of course sometimes it's great to have a major management company behind you who can make the seemingly impossible happen. Choose wisely and may the force be with you.